The 'Choice Overload' Paradox

Dating apps and social media have created an illusion of Infinite Options. When someone ghosts you, it's often not because you did something wrong, but because they are "Optimization Junkies." They are constantly looking for a slightly better version of what they already have.

This "Swipe Culture" has devalued human connection. People are treated like software updates—if they don't immediately solve every emotional need, they are discarded without a word.

But there is a second reason specific to our culture: The "Soft-Reject" fear.

Continue to find out why Nigerians are afraid of saying 'No'.